Thanks for sharing these. As a an ex-Ad gal (WPP, Y&R, VMLY&R) I have to interject. My favorite Y&R house ad has to be "Backbone." It's a great reminder for both agency folks and clients that you need to have a backbone to run an agency. Five sentences long, written by Ray Rubicam. Check it out here: https://www.reddit.com/r/AdPorn/comments/pjktfn/backbone_yr_1966/
Thank you for sharing, Lisa! And yes, this is terrific work! I do notice though, from years of reading Adweek etc. that in the Philippines, it’s less of a partnership between agency and client and more of a service industry “jump through hoops for client” “nothing we can do about it sorry” kind of thing.
Or at least, that’s the case in the agencies I have worked at.
I’ve mostly worked at boutique agencies of <50 people, and it’s pretty much the same (but with bigger clients and bigger stakes) now that I’m somewhere with 200+ people.
I think there's a lot of servility vs. service everywhere, especially as client budgets contract and agencies try to maintain their grasp on the business. The other challenge is that sometimes, there individuals within agencies that want to be the sole partner who is absolutely indispensable to the clients' business.
Whenever I would hear clients gush about how awesome this one person (and one person only is), alarm bells would go off. Because if the person is focused on positioning themselves as the hero and the only person who gets the client's business then it diminishes the value of the rest of the team.
Thanks for sharing these. As a an ex-Ad gal (WPP, Y&R, VMLY&R) I have to interject. My favorite Y&R house ad has to be "Backbone." It's a great reminder for both agency folks and clients that you need to have a backbone to run an agency. Five sentences long, written by Ray Rubicam. Check it out here: https://www.reddit.com/r/AdPorn/comments/pjktfn/backbone_yr_1966/
Thank you for sharing, Lisa! And yes, this is terrific work! I do notice though, from years of reading Adweek etc. that in the Philippines, it’s less of a partnership between agency and client and more of a service industry “jump through hoops for client” “nothing we can do about it sorry” kind of thing.
Or at least, that’s the case in the agencies I have worked at.
I’ve mostly worked at boutique agencies of <50 people, and it’s pretty much the same (but with bigger clients and bigger stakes) now that I’m somewhere with 200+ people.
I think there's a lot of servility vs. service everywhere, especially as client budgets contract and agencies try to maintain their grasp on the business. The other challenge is that sometimes, there individuals within agencies that want to be the sole partner who is absolutely indispensable to the clients' business.
Whenever I would hear clients gush about how awesome this one person (and one person only is), alarm bells would go off. Because if the person is focused on positioning themselves as the hero and the only person who gets the client's business then it diminishes the value of the rest of the team.