31 year old copywriter here – not only is it hard keeping up with pop culture trends because the gen z audience lean toward the inevitable references, but keeping up with copywriting trends too? like, what do you mean i have to do SEO? that wasn't even a thing back when i started. people cared about content instead of ranking, stories instead of numbers. and now you have to do one to achieve the other. there's so many things to learn, but everything is moving so fast, it's so hard to keep up! trends come in go – even in regards to tools we use. back then, we had gmail and excel. now i'm required to utilize chatgpt and even learn how to fuck around with semrush. in which part of my long copywriting career did i fall asleep and miss having to learn all of THAT? 😭😭
I didn’t realize how recent SEO was! I took a freelance gig doing this back in college and another one during the pandemic and it feels like it’s been around a while, but yeah there are so many aspects of copywriting to consider now. To be honest, I grew up knowing copywriting = TV radio print OOH digital, and it was only when I did some Googling that I realized that most people know copywriting = direct response ONLY. Wild!
i totally agree, SEO has been around for AGES! but the techniques and tools are ever-changing, it feels like i've only just started learning how to do it "right." back then they just told me to utilize keywords, now there are too many rules to follow OR ELSE it won't work – and that's such a demotivating thought. 🥹 but that's exactly how i viewed copywriting vs content writing too! although these days, the terms are easy to get confused. 😬
Ageism is real and has negative impacts on individuals. As a person who graduated with a PhD in my early 50s and am now in my early 70s, I can tell you that ageism is everywhere in academia as well as in the corporate world and in society at large. Cultures express ageism in different ways. It's impacts are felt at every level. There are resources: https://oldschool.info/https://yoisthisageist.com/
Thanks for sharing these, Jean! I agree. Even when talking about casting choices, for example, our minds default to young people (unless I guess the product is for old people). Lack of representation :( Will check out these resources after work. Thank you!☺️
31 year old copywriter here – not only is it hard keeping up with pop culture trends because the gen z audience lean toward the inevitable references, but keeping up with copywriting trends too? like, what do you mean i have to do SEO? that wasn't even a thing back when i started. people cared about content instead of ranking, stories instead of numbers. and now you have to do one to achieve the other. there's so many things to learn, but everything is moving so fast, it's so hard to keep up! trends come in go – even in regards to tools we use. back then, we had gmail and excel. now i'm required to utilize chatgpt and even learn how to fuck around with semrush. in which part of my long copywriting career did i fall asleep and miss having to learn all of THAT? 😭😭
I didn’t realize how recent SEO was! I took a freelance gig doing this back in college and another one during the pandemic and it feels like it’s been around a while, but yeah there are so many aspects of copywriting to consider now. To be honest, I grew up knowing copywriting = TV radio print OOH digital, and it was only when I did some Googling that I realized that most people know copywriting = direct response ONLY. Wild!
i totally agree, SEO has been around for AGES! but the techniques and tools are ever-changing, it feels like i've only just started learning how to do it "right." back then they just told me to utilize keywords, now there are too many rules to follow OR ELSE it won't work – and that's such a demotivating thought. 🥹 but that's exactly how i viewed copywriting vs content writing too! although these days, the terms are easy to get confused. 😬
so many typos! i'm off work hours, sorry.
Ageism is real and has negative impacts on individuals. As a person who graduated with a PhD in my early 50s and am now in my early 70s, I can tell you that ageism is everywhere in academia as well as in the corporate world and in society at large. Cultures express ageism in different ways. It's impacts are felt at every level. There are resources: https://oldschool.info/ https://yoisthisageist.com/
Thanks for sharing these, Jean! I agree. Even when talking about casting choices, for example, our minds default to young people (unless I guess the product is for old people). Lack of representation :( Will check out these resources after work. Thank you!☺️